28 Sep Google’s New Hummingbird Search Algorithm Is Here – What Does It Mean For Search?
“Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm.” Econsultancy.com 27/09/13
Some of you may have heard about the latest Google update called Hummingbird, but what is it?
It’s a new algorithm. It makes sense as Google is improving relevance and providing more appropriate search results. It means Google is reading between the search term lines.
Google’s Hummingbird is intended to produce fast and precise results, hence the name. The new algorithm results are based on conversational search phrases, rather than key words.
For example, if you search for:
Which social media sites are best for small business marketing?
You want to know which sites are best to market your small business.
At the moment Google will search for social media sites and social media marketing. Now with Hummingbird, Google will now also search for…
Which social media sites are best for small business marketing
How does this affect search?
Well, instead of a plethora of marketing agencies and a plethora of social media platforms, you will get articles and content advising small businesses on the best sites, which will hopefully answer your query more precisely.
The idea being that by looking at all the words in the search and how they relate to each other Google can provide more appropriate results.
For SEO, the goals remain the same, good quality, relevant, up to date, original content. Sounds good to me.
Want to know more? Read the econsultancy.com article.
Hummingbird image thanks to SXC