February 19, 2016
Background and brief
Communicate successfully launched the Mini-Ductor® induction heating tool in the UK on behalf of the distributor. The campaign’s success caught the attention of the US-based manufacturer, Induction Innovations Inc. who asked Communicate to become their PR representatives in the UK. It was the first time they had employed an external resource outside of the USA. Their key objectives included researching media consumption amongst key users and build on current communications strategy, generating brand awareness for the Mini-Ductor II in the UK automotive repair market and educate the user of the benefits of using the products vs traditional uses and generating leads for the sales team.
Awareness significantly raised with over 500 customer leads generated from campaign
3,400 Mini-Ductor® units sold, exceeding expectations
The PR campaign alone generated a 200% return on investment
2017 sales figures were above expectations
What the client said
“Our decision to use Communicate has helped us increase exposure of the Inductor products in the UK. They have used their marketing and PR expertise to create a marketing campaign that has generated targeted leads. We couldn’t have achieved our success without them.”
Johanna Smith, Director of Worldwide Business Development, Induction Innovations Inc.