VZIR

Category

Public Relations

Background and brief

We were approached by Leanne Case, the CEO of a new company called Vzir, which was set up to help businesses enter high risk markets in the Middle East, Europe, Iraq, Libya and Ethiopia. Our aim was to raise awareness of Vzir in this very niche market, through a broad PR campaign, and to establish Leanne as a thought leader, capitalising on her status as an award-winning entrepreneur. 

The work

• A media relations campaign to establish relationships with relevant national and local press, magazines and broadcast media.
• Writing a series of through-provoking articles for LinkedIn, to position Leanne as a thought leader and boost her profile.
• Writing a series of press releases for national and local press. 
• Researching public speaking opportunities for Leanne.

The results 

Numerous articles and features published in local and national press, regular LinkedIn articles posted, which were very well received and successfully raised awareness of both Leanne and Vzir.

What the client said

“A simply brilliant agency! With so many companies offering marketing and PR services it can be hard to choose. From the outset, I liked their straightforward approach and the fact that they bothered to understand the business, our objectives and used their extensive experience to guide us.

“I’ve worked with quite a few agencies in the past and can confidently recommend Communicate Marketing as one of the best. I have been consistently impressed by their efficiency, reliability, creativity, and quality.”