Google Ads
Need to generate sales or leads? You’re in safe hands with Communicate
Create more sales, leads, raise your profile and grow your business, call Ben: 01603 901512 or send a message
A detailed and effective PPC approach
In the last 12 months alone, we have generated £1.9 million in Google Ads revenue for our clients from a combined spend of £250K – delivering an average 7.5x ROAS across our performance portfolios. It’s why we maintain a 90% retention rate for our PPC and paid search clients; we focus strictly on real growth, not vanity metrics.
We don’t just set up campaigns and walk away. We continuously refine structures and data feeds to unlock massive growth. Here is what that looks like in practice for our clients:
E-Commerce Fashion: Transformed a children’s clothing and accessories retailer’s Google and Meta campaigns, delivering 40% YOY growth and smashing past their 4x ROAS target.
Luxury Retail: Produced and managed a targeted campaign for a handbag retailer that has achieved a staggering 18x ROAS over the last 6 months.
Scale-Up Success: Generated a 4x ROAS for a women’s clothing retailer with remarketing on Meta.
High-Yield Niches: Engineered a Google Ads strategy for a home furnishings retailer that generated an 8x ROAS over 6 months, crushing their initial target of 300%
The comprehensive service includes:
- The research needed to plan and create an array of campaigns that promote your target product
- The copywriting and design skills required to create the ads
- The insider knowledge that ensures your ads are visible in the best slots on relevant sites all around the web to maximise performance
- Optimisation of your feed in Google Merchant Centre and using it to help improve results and meet your ROI targets.
- Meetings, set ups, review and optimisations, reporting, analysis, data and feed management, plus audience deep dives, research, plus creative input and support for images and video if necessary.
We work daily with e-comm, B2B and other businesses producing and managing Google Search, Display and Shopping ads, the latter via the Performance Max campaign type.
If you are a new advertiser, we will investigate the opportunities for advertising which include:
- Keyword research, including search volumes, typical costs per click, competitive metrics and seasonal trends
- Projections based on the chosen keywords, bids and budget
- Competitor keyword research
Phase 1 – Planning – Product research and mapping, keyword research, information gathering and Google Ads strategy
Phase 2 – Set-up – Campaigns and Ad Groups creation, conversion tracking set-up and configuration
Phase 3 – Targeting – Targeting research, selecting websites to advertise on and bid adjustments
Phase 4 – Ad Creation – Image advert graphic design (if necessary), ad copywriting and ad campaign activation
Phase 5 – Optimisation – Initial click data review, bidding amendments and ad wording optimisation
Phase 6 – Refinement – Ad split testing, targeting/bid adjustments and final rebidding.
If you are already running Google Ads campaigns, ask us for an audit. If you haven’t started Google Ads and would like a proposal and quote, speak to Ben on 01603 901512 or email ben@communicatemarketing.co.uk to discuss your needs.
