30 Jan Communicate Help Winsor Bishop Increase Trade By 473% In December 2013
Winsor Bishop is widely respected by the trade and public alike as one the leading independent jewellers in the country.
Communicate has implemented a new website strategy that has helped them increase trade by 473% in December 2013.
The Winsor Bishop marketing team realised they needed to quickly improve their website performance in the run up to the key Christmas period.
Working with their web developers, Communicate recognised there were some key areas which needed to be improved and undertook Google analytics research to discover how visitors were using the site. Following our recommendations, we:
1. Redesigned the shopping cart process
2. Designed and produced the wording for a new cart abandonment email that contacts potential customers who abandon their purchase before completion
3. Undertook keyword research, then produced new wording for the Christmas gifts section – to help SEO performance
4. Created a new Christmas gifts section to encourage online sales
5. Designed a new category menu navigation and product filter, making it easier for customers to navigate around the site
6. Produced new designs for the product pages with clear calls to action.
December trade was up 473% compared to December 2012.
Website Stats for December 2013(vs 2012)
- Web visitors increased
- Avg. visit duration – increased to 3.21 minutes/visit
- Bounce rate decreased
Positioning Winsor Bishop as the place to buy an engagement ring
Communicate has also designed a new engagement ring section, including keyword research, copywriting and design. We’ll be producing a fuller case study soon, so watch this space.
A happy client!
“Communicate came in with a fresh perspective and really got to grips with primary issues. This led to a fast turnaround in a strategy that would help us perform better. Once the changes were implemented we started seeing improved results which were measured by ourselves and Communicate all the way. It was a joy working with Ben as he always had an alternative approach and would talk us though the benefits of each of his recommendations. I would highly recommend Communicate, so much so, we are continuing our relationship.”
Damien Sohal, Marketing & Communications, Winsor Bishop
Do you need to improve your website’s performance?
Please give Ben a call on 01603 901512 or email [email protected]