Microsoft Advertising & Shopping Ads

Reach a high-intent, affluent audience and grow your eCommerce sales beyond Google.

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Create more sales, leads, raise your profile and grow your business, call Ben: 01603 901512 or send a message

Get in Contact

Microsoft Advertising & Shopping Ads

Are you looking to diversify your digital spend and reach customers that your competitors might be missing? While Google is a powerhouse, Microsoft Advertising (formerly Bing Ads) offers a unique opportunity to connect with a more affluent, educated, and high-spending demographic.

At Communicate Marketing, we help you tap into this high-intent traffic to scale what’s working and fix underperforming campaigns.

Call Ben on 01603 901512

Get a Free Microsoft Ads Audit or insights into your market

Why Microsoft Advertising?

Microsoft’s network — which includes Bing, Yahoo, and AOL — reaches over 1 billion users worldwide. But it’s not just about the volume; it’s about the value of the audience.

  • Higher Spending Power: Over one-third of Microsoft users have a household income of over £80,000. They are generally more educated and spend more online than the average searcher.
  • Mature Demographics: With 70% of the audience aged between 35 and 65, you are reaching established decision-makers and families with higher disposable income.
  • A Full-Funnel Approach: With up to 50% of buying decisions now being made digitally across various touchpoints, Microsoft helps you capture interest from the initial search right through to the final click.

Scale Your Sales with Microsoft Shopping Ads

For eCommerce brands, Microsoft Shopping Ads are a game-changer. These visually driven ads display your product images, prices, and store details directly in the search results, providing a streamlined journey for the customer.

The benefits include:

  • Visual Appeal: High-quality product imagery and clear pricing increase click-through rates and engagement.
  • Better User Experience: Customers can compare prices and view details without leaving the search page, leading to quicker buying decisions.
  • Lower Competition: Many brands overlook Microsoft, often resulting in a lower Cost-Per-Click (CPC) and a higher Return on Ad Spend (ROAS).
  • Broader Reach: Your ads appear across the Microsoft Audience Network, placing your products in front of users exactly when they are ready to buy.

How Communicate Marketing Maximises Your ROI

We don’t believe in “set and forget” advertising. Our approach is data-driven, transparent, and focused entirely on your business growth.

Our service includes comprehensive support to ensure your account remains healthy and competitive. We provide:

  • Account Growth & Strategy: A bespoke Optimisation Roadmap that pinpoints performance-enhancing opportunities and gives you access to exclusive beta programs and market insights.
  • Financial Incentives: Support including like-for-like vouchers for ad spend credits to help your budget go further.
  • Technical & Billing Support: Expert handling of disapproved ads or account queries, fraud prevention, and billing support.
  • End-to-End Management: From initial strategy and audits to solving complex issues in setting up and growing your Microsoft Advertising account.