Benoli

Category

Local SEO, website support, Google & Meta PPC ads

Serving up the #1 Italian in Norwich
From a standing start to the top spot—how a smart blend of SEO, Google and Meta Ads helped Benoli dominate the local dining scene.

Background and brief

When Benoli first opened its doors in 2019, the goal was simple: become the go-to Italian restaurant in Norwich. But with strong competition in a vibrant foodie city, standing out required more than great food alone.

We were brought in from day one to help launch the brand online—building visibility fast and generating the kind of buzz that gets tables booked.

The work

We started by building a robust local SEO strategy—optimising site content, Google listings and backlinks to push Benoli to the top of organic search results for Italian dining in Norwich.

Alongside this, we launched paid campaigns across Google and Meta, promoting seasonal menus, events and brand awareness. Key to success was:

• Precision targeting: reaching diners in Norwich and surrounding areas with intent-based Google Ads
• Bold, mouth-watering creatives for Meta that showcased the food and atmosphere
• Continual reporting and refinement—ensuring every ad pound worked hard

And when the restaurant team was busy on the floor, we kept things moving behind the scenes—fine-tuning campaigns and feeding back insights that helped shape Benoli’s wider digital approach.

Results

Benoli is now widely recognised as the best Italian in Norwich—a position underpinned by a strong and consistent online presence across organic and paid channels.

What the client said

The client credits our work as “instrumental” in launching and sustaining the business, saying:

“We’ve been working with Communicate Marketing for nearly six years and would recommend them to anyone… their work gave us an almost immediate online presence locally… everything is presented clearly in numbers, so decisions are easy.” Oliver Boon, head chef and owner