Best of Suffolk

Category

Google & Meta PPC ads

From Bookings to Business Growth
Generating holiday home bookings—then flipping the brief to recruit holiday home owners.

Background and brief

Best of Suffolk came to us with a clear objective: to increase bookings for their portfolio of stylish holiday cottages across Suffolk. We were tasked with launching and managing both Google Search and Meta Ads campaigns to deliver direct bookings through their website.

We worked closely with the client to shape an agile and insight-led campaign strategy, staying in sync with their web and SEO partners to ensure our paid activity was aligned and results-driven.

But then the world changed.

The work

As the UK emerged from the pandemic and the “staycation boom” took hold, Best of Suffolk saw a new opportunity. The brief evolved—from booking holidays to attracting homeowners looking to let their properties.

We adapted swiftly, shifting our targeting and messaging on Meta to reach Suffolk-based property owners. Our creatives positioned Best of Suffolk as the local expert and trusted partner in holiday home management. The campaign was supported by regular reporting and proactive optimisation, keeping all partners in the loop and performance front of mind.

Results

The homeowner campaign not only delivered high-quality leads directly to the sales team—it also continued to drive unexpected holiday bookings along the way. A true win-win.

What the client said

The client called the results “fantastic”, and with consistent communication and feedback across teams, we were able to refine and evolve the campaigns to exceed both sales and lead targets.

“I would recommend working with Ben and the Communicate team for all your PPC needs. Not only was Ben approachable, and happy to explain strategy and results, but he was also able to take the stress and hassle out of using PPC to drive growth. As an expert, Ben could create our ad campaigns from scratch, monitor conversion and tweak according to the brief and budget set. The monthly reporting is particularly coherent and clearly demonstrates the fantastic results Ben and his team are getting for our business. At all times I feel well informed and able to reach out to Ben should I have any queries.”

Abi Charter-Spinks, marketing manager